![]() ![]() ![]() ![]() “The price you pay is a lot different.”Īlso, when the Hard Rock’s overhaul is done, he said visitors will see that “we know how to design things, to bring some magic back to it,” and that the hotel is not “far out of their way.”īranson and Bosworth declined to give the purchase price at the partylike news conference, which featured a DJ playing thumping music and swimsuit-clad women dancing on platforms in the pool. In an interview with the Review-Journal, Branson said it’s less expensive to buy an off-Strip hotel as opposed to one on Las Vegas Boulevard. The sale, by Toronto’s Brookfield Asset Management, closed Friday. The deal not only gives Branson a foothold in Las Vegas’ lucrative casino industry, something he has long coveted, but will usher in a fortune’s worth of changes to the 1990s-era, off-Strip hotel.īranson’s partners in the deal include Bosworth Hospitality Partners founder Richard “Boz” Bosworth, the hotel’s new CEO Los Angeles investment firm Juniper Capital Partners and Toronto real estate firm Fengate Capital Management. The celebrity British businessman and other executives made the announcement Friday at an outdoor pool lounge at the hotel, which, a statement indicated, will be renamed Virgin Hotels Las Vegas. Richard Branson Vegas’ casino business has a new competitor: flamboyant billionaire Richard Branson.īranson, founder of the Virgin Group conglomerate, bought the Hard Rock Hotel with partners and plans to turn it into a Virgin-branded property by the end of 2019. ![]()
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